Some tips when it comes to survey length:
1. ✍️Edit, edit, edit. Prioritize your data into “must have” and “nice to have.”
2. 💸Incentivise on a curve. 10 minutes out of my day for a dollar is an easier choice than 60 minutes out of my day for $6.
3. 👵🏻 Picture somebody you love. If you wouldn’t ask my spouse, kid, or grandmother to take this survey, what can you do to improve the experience before you ask a stranger to?
Tighter, tailored surveys mean better, more reliable data.
Always remember who is on the other end of your survey.
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