The right decisions start with the best evidence.
Fraser Insights is a market research and strategic consulting firm. We help businesses, non-profits, and public-sector organizations turn practical, evidence-based research into recommendations they can act on with confidence.
When instinct is not enough
We're here for the moments when experience and intuition need evidence. Whether you're hearing from your audience, sizing up a new market, or weighing your competitors, better decisions start with better info.
We design the research around the answer you need, then help you act on what we find.
Our Services
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Quantitative Research
Put reliable numbers behind the story. We design surveys that ask the right questions and deliver the data you need. We then transform that data into actionable insights, using advanced analytics to help you connect the dots and make confident decisions.
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Qualitative Research
Hear the people behind the numbers. Using interviews, focus groups, town halls, shop-alongs, user testing, and more, we go beyond surface-level findings to uncover what drives decision-making. Deeper insights help you design better programs, improve customer experiences, and make informed strategic choices.
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Market & Competitive Intelligence
Know your market, your competitors, and where the opportunity sits. Through market analysis, competitive intelligence, environmental scans, and secondary research, we help you understand the landscape, identify emerging trends, and uncover opportunities for growth.
Our Perspective
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Great research shouldn't depend on the size of your budget. Whether you need a full-scale study, a second look at a survey you've already run, or coaching to build research skills in-house, we'll help you figure out where to begin. Start where you are, and we'll scope the work around your needs and budget.
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No two organizations have the same question, so we don't use the same method. We take the time to understand your business first, and then recommend an approach that fits.
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Research works best when it's a conversation. We stay close to our clients throughout, so the work keeps pace as their questions change.
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Findings only matter if they lead somewhere. We turn what we learn into clear recommendations and deliver them in formats your team can understand, share, and use.
How We Work
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Understand Your Goals
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Design the Right Research Approach
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Gather & Analyze the Evidence
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Deliver Insights You Can Act On
Meet Erik
Erik Fraser is the founder of Fraser Insights, bringing over a decade of experience designing and leading research engagements. A Certified Analytics and Insights Professional, Erik pairs a client-centred, solution-oriented approach with rigorous insight, so you get the answers you need, when you need them.
Let’s Work Together
